Hey--there`s even a whole song about Rolex (appropriately named `Wearing My Rolex 2008) by rap artist Wiley. The lyrics to the chorus actually read:

``What would we do

Usually drink, usually dance, usually babble

All I want to do is tell you I love you

That`s when I start promising the world to

a brand new girl I don`t even know yet

Next thing she`s wearing my Rolex``

But perhaps one of the most famous songs that mention a Rolex is `Regulate` (1994) by the now deceased Nate Dogg who passed away last March and rapper/hip-hop producer Warren G. Though if you didn`t know the words, you may very well miss it! The lyrics read:

``I`m gettin jacked, I`m breaking myself

I can`t believe they taking Warren`s wealth

They took my rings, they took my Rolex

I looked at the brotha said ``Damn, what`s next?``
More recently there have been successes like `On To the Next One` by Jay-Z which states ``Traded in a gold for the platinum Rolex`s`` and last year`s song actually entitled Rolex by The Dream feat. Casha where the opening lyrics state: ``This is Rolex music, sittin` in back of the `62, just me and my boo``.

From Flo-rida to Usher, without a doubt, for the last 18 years Rolex has left its mark on the rap and hip-hop industry and will continue to do so as new, up and coming artists discover the luxury and style of this legendary brand.

Now for your musical enjoyment, without further ado:www.youtube.com/watch